Search PPC Text ads on Google, Bing and more Top result text ads on search engines to reach your customer at the right time. These are usually the starting point for PPC campaigns, and we will help guide you through choosing the best platform for your business. Google is the industry leader, and will provide the largest audience. Bing (Microsoft) is newer to the game and has a smaller audience, but it can provide great results for a lower price. Display Ads and Remarketing Expand beyond specific platforms, and target across the web. Use visual image display ads to target your audience across networks of websites. Your ads can appear on contextually related website related to your campaigns keywords, or on a defined selection of sites your audience have shared interest in. The display network also gives you the opportunity for remarketing, which is the ability to only show your ads to someone who has visited your site, or as narrow as a specific page or product. Social Media Even more specific targeting Most major social media platforms offer targeted paid advertising, and can offer unparalleled targeting based on the personal data collected from their vast user bases. Facebook is the current leader, and is great place to target shoppers. LinkedIn’s professional networking platform leads in B2B, and Twitter can reaches the corners of the web in milliseconds. We can leverage one or more of these depending on your advertising goals.
Who is and how are they currently landing on your site? We analyze the current state of your online traffic to find strengths and fill gaps in your audience. What ads and keywords are your computers running? A competitive review let’s us know where to invest the smart money. What keywords do you need to go after? All good ad campaigns start with keywords to target. We make sure those keywords match your website's context, and your audience's search intent.
What message will most resonate with your audience? Sometimes you just don’t know until you try. Our team will write and test many versions of ad copy to find what generates the best click-through rates (CTR) and conversions. This isn’t just A/B testing, this is A/B/C/D/E/F testing. What other steps need to be taken to turn the audience into a customer? All your ads will be optimized for geography, demographics, interests, platforms, remarketing targeting. We will also look at your landing pages to determine any changes or creation of new one. Most of the time you only get one chance to convert, let us help you make it the best chance possible. And then? We constantly measure your results and monitor the campaigns to make the most effective use of your budget. Before all this started we determined your end goals based on your business needs. Whether your goals are for ad views for brand awareness, click-through rates with increased engagement time on site, conversions for customer leads, or all of the above, we can deliver a custom set of metrics that will highlight them.