Designing for R.O.I

We had our work cut out for us to increase  engagement for new customers who know nothing about toy soldiers, and still be powerful enough for dedicated collectors who need to find just the right piece to add to their collection. Each design decision and every programming choice is made with the dual goals of visitor engagement and customer conversion.

Product Filtering

With thousands of items divided into eras, sub-eras, scales, material, makers, types and finish we put a great deal of time and effort working with the client to develop custom navigation to get the shoppers started.  Once into the site, expert collectors could filter down to just the pieces they needed, or new users could just browse the larger group.