Helping Saul Good Gift Co. stand out from a sea of gift basket companies: The first step in the journey to a better performing eCommerce site was a deep discovery process that went to the marrow of Saul Good's business. Only after understanding Saul Good's unique difference in the market did ideaLEVER start a process that eventually led to a powerful design and an elegant reorganization of his product offerings. Responsive E-Commerce Design Nothing was more important than making the Saul Good Gift Co accessible from any device. Our design team created a concept that translated Saul Good's vision to an infinite number of screen sizes, without compromising the sales process and path to checkout.