The brand's backbone is an extensive line of 6” x 8” hand-made plaster tiles that combine stylish historical motifs with the finest materials and detailing. With a large and diverse collection of Memory Blocks in a wide range of designs they needed an easier way for their customers to find the perfect Block to complete their collection. They also wanted an update to their popular Wall Builder that lets collectors design the perfect combination of Memory Blocks for their display. Finally, they wanted a way to inspire their collectors and show how a display of Memory Blocks can transform a room.