Northern Lights Health Foundation

Our approach to designing website always starts with asking the right questions. "What is the purpose of your website?!". For the Northern Lights Health Foundation, it was to let visitors know how they can help and get involved.

The 2 main calls to action are to teach visitors about the impact the NLHF has on the community and to encourage online donations.

Content Strategy

The site had an extensive amount of legacy pages that were no longer relevant and were a distraction from the main goals. We realigned the content structure on the site and made it generally quite easy to respond on the Calls to Action.

Easy to Manage

Their focus on cleaning up the content, and displaying relevant information would hopefully lead to increased conversion of user engagement and donations. Implementing the site with SiteCM™ CMS means that they can easily update their pages and keep the focus on the goals.

Landing page

During the design phase, it was evident through the “sites I like/don’t like” that the problem with most charitable organizations sites is answering the “five W’s”: Who, What, Where, Why, When” and then, secondary to these questions is to answer “How”.

With the landing page the primary focus is to target the site's main goals and create Calls To Action (CTA’s) to suit these goals in a clean manner.

The pages we created are structured so that with the most common screen sizes in desktop, the layout is set to let the person know they can continue scrolling and that more content is available “below the fold”.

Northern Lights Health Foundation

Designing for ROI

Content Strategy

Easy to Manage

Landing page

Responsive Web Design

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