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Showrooming: Changing the retail landscape

Showrooming is the term used when shoppers visit a store to check out merchandise they are going to buy online.  It is a new fact of life for retailers and many are looking for ways to adapt to this new reality.  While much of the discussion has been focused on the "race to the bottom" as customers look for the best price, that is not always the full story. When I check a price online, I have to balance the online deal, with the instant gratification of getting the item today.  I have gotten...

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