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Countdown to Christmas

Once again we are swamped as B2C retailers fine tune their sites for the holidays.  Here are my top 6 tips for things merchants should be doing. 1) SEO Review:  Yes, late October is not the best time to start this, but review Google Webmaster Tools and Google Analytics and see how you are doing on your money maker terms.  Compare where you were at last year and dig deep.  An overall increase can hide some major problems.  Fine tune your content, make sure you are using canonical links, and that...

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Watch and Learn

I was talking with a client the other day who has a regional retail store.  They have been in business for years and have a great reputation.  They are THE store in their industry locally but are getting their butt kicked online.  They know who their online competitors are and are wondering what to do to compete.  Their online competitors are waaaaay bigger with bigger budgets and a national presence so what is the little guy to do? Watch. Learn. Imitate. I am not saying that you have to copy...

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eMail Marketing Frequency

Many retailers and web site owners struggle with creating and sending newsletters on a regular basis.  I know I do.  My monthly newsletters about CommerceCM go out a few days before the end of the month when the panic sets it.  That hasn't changed since highschool.  Recent numbers from the Retail Email Blog though tell me that I have a loooong way to go before I am keeping up with the eMail Jones's.  Top eMail marketers are sending their customers almost 3 emails a week.   Wow! I am not...

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