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Mobile eCommerce site VS Apps

I was talking with a prospect the other day and working on their plans for 2013.  Naturally mobile is at the top of their agenda.  The big question they had is what should we do? Mobile App or Mobile eCommerce? The clear answer for me is: Mobile eCommerce Site Not being an App developer, you might think my answer is self serving however hear me out.  First, I am talking about a solution for a small to medium retailer with under 20 locations.  Apps are expensive, the market is fragmented, and...

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Mobile Commerce and Mobile eCommerce

I keep getting distracted by articles from the payment card industry about what they are calling mobile commerce.  This should more accurately be called Mobile Payments and has nothing to do with your eCommerce site. When the card industry discusses mobile commerce, they are talking about using a tablet or smartphone as a payment device in a physical store.  There are two models of this.  One is Near Field Communications or NFC .  This is like an electronic wallet, so rather than scanning a...

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Are You Ready for the Mobile eCommerce Shift?

Retailers can take heart that they are not alone when it comes to adapting to the explosion of mobile eCommerce.  Google announced it's quarterly results this week and missed analyst expectations, resulting in a sharp drop in their stock price.  Much of the slump is being blamed on the rapidly changing market as more people are switching to mobile devices and smartphones for their web browsing.  The same thing is happening at Facebook, and both Microsoft and chip vendors have seen revenue...

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Showrooming: Changing the retail landscape

Showrooming is the term used when shoppers visit a store to check out merchandise they are going to buy online.  It is a new fact of life for retailers and many are looking for ways to adapt to this new reality.  While much of the discussion has been focused on the "race to the bottom" as customers look for the best price, that is not always the full story. When I check a price online, I have to balance the online deal, with the instant gratification of getting the item today.  I have gotten...

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