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Countdown to Christmas

Once again we are swamped as B2C retailers fine tune their sites for the holidays.  Here are my top 6 tips for things merchants should be doing. 1) SEO Review:  Yes, late October is not the best time to start this, but review Google Webmaster Tools and Google Analytics and see how you are doing on your money maker terms.  Compare where you were at last year and dig deep.  An overall increase can hide some major problems.  Fine tune your content, make sure you are using canonical links, and that...

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