I was talking with a client the other day who has a regional retail store. They have been in business for years and have a great reputation. They are THE store in their industry locally but are getting their butt kicked online. They know who their online competitors are and are wondering what to do to compete. Their online competitors are waaaaay bigger with bigger budgets and a national presence so what is the little guy to do? Watch. Learn. Imitate. I am not saying that you have to copy...