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Mobile eCommerce site VS Apps

I was talking with a prospect the other day and working on their plans for 2013.  Naturally mobile is at the top of their agenda.  The big question they had is what should we do? Mobile App or Mobile eCommerce? The clear answer for me is: Mobile eCommerce Site Not being an App developer, you might think my answer is self serving however hear me out.  First, I am talking about a solution for a small to medium retailer with under 20 locations.  Apps are expensive, the market is fragmented, and...

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