Recent Google/Ipsos research (June 2020) shows Canadian consumers are heading back to stores but it’s not shopping as usual.
75%
of Canadian consumers shop for the majority of their needs in a store.
71%
of Canadian consumers say they consolidate their shopping.
42%
of Canadian consumers say they find their shopping to be more efficient these days.
58%
of Canadian consumers only buy the essentials right now.
69%
of Canadian shoppers limit touching products while in a store.
65%
of Canadian shoppers spend less time browsing in stores.
Data collected June – August 2020
Ecommerce is on the rise but so is omnichannel shopping
58%
of Canadian consumers look online for promotions before heading into a store
34%
of Canadian consumers search online to see if items are in stock or carried before heading out
33%
of Canadian consumers research the best product online ahead of buying
20%
of Canadian consumers check all their purchase/collection options (IE curbside pickup)
18%
of Canadian consumers check how busy a store is
14%
of Canadian consumers reserve items online for curbside pickup and buy online pickup in store.
Data collected June 2020
June 2020 - Canadian shoppers are looking for seamless transactions
56%
of Canadian consumers like buying online and pick up in store even when there are no restrictions
+3000%
year over year global increase in searches for “curbside pickup”
+600%
year over year global increase in searches for “click + collect”
50%
of shoppers would use self-serve checkouts if available
42%
of Canadian consumers have experienced at least one issue when ordering online in June 2020
23%
of Canadian consumers would use online appointment booking if offered.
Data collected June 2020
Ready to get started on your eCommerce initiative? Give us call 888-374-0906 or send an email.
Tags: ecommerce, commercecm, retail, online