Free Consultation: +1 (888) 374 0906

 

Recent Google/Ipsos research (June 2020) shows Canadian consumers are heading back to stores but it’s not shopping as usual.

75%

of Canadian consumers shop for the majority of their needs in a store.

71%

of Canadian consumers say they consolidate their shopping.

42%

of Canadian consumers say they find their shopping to be more efficient these days.

58%

of Canadian consumers only buy the essentials right now.

69%

of Canadian shoppers limit touching products while in a store.

65%

of Canadian shoppers spend less time browsing in stores.

Data collected June – August 2020

 

Ecommerce is on the rise but so is omnichannel shopping

58%

of Canadian consumers look online for promotions before heading into a store

34%

of Canadian consumers search online to see if items are in stock or carried before heading out

33%

of Canadian consumers research the best product online ahead of buying

20%

of Canadian consumers check all their purchase/collection options (IE curbside pickup)

18%

of Canadian consumers check how busy a store is

14%

of Canadian consumers reserve items online for curbside pickup and buy online pickup in store.

Data collected June 2020

 

 June 2020 - Canadian shoppers are looking for seamless transactions

56%

of Canadian consumers like buying online and pick up in store even when there are no restrictions

+3000%

year over year global increase in searches for “curbside pickup”

+600%

year over year global increase in searches for “click + collect”

50%

of shoppers would use self-serve checkouts if available

42%

of Canadian consumers have experienced at least one issue when ordering online in June 2020

23%

of Canadian consumers would use online appointment booking if offered.

Data collected June 2020

Ready to get started on your eCommerce initiative? Give us call 888-374-0906 or send an email

 

 

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