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Since January 1, 2014 over 100 new generic Top Level Domains (gTLD’s) have been added to the domain name game. We all know .com and .net but now there is also .boutique, .builders, .careers, .support, and .vacations just to name a few. Here are a few points to consider when registering a new gTLD’s.

  1. The Unknown – Everyone is familiar with .com, .net, .org and the rest of the original set of domain extensions released years ago. These new domain suffixes are still unknown by most people. Will your customers actually trust your new name? If you are planning to use a new domain suffix develop a clear plan to build on your customers trust.

  2. Your Search Engine Position – It isn’t completely clear that domain name and site age matters. Google says it doesn’t matter but I wouldn’t take a chance on it. Do not give up your existing domain name for a new one even it does have a catchy suffix. If you aren’t sure what you want to do you can always register that new name and point it to your existing site. Then work on a plan as to how you want to use it.

  3. Will It End? – There is going to be confusion as the new gTLD suffixes are released moving forward. For example ICANN,, the domain issuing authority, will allow singular and plural forms to coexist. So .hotel and .hotels will be going live in 2014. Yikes! What will web site owners and the online visitor be faced with? No typos allowed anymore.

  4. Name Length – Short domain names are the most desirable. Do you jump on board and register my.plumber, or, or something shorter than you have now? Not so fast there cowboy! registered and it didn’t work. Apparently people kept typing in which Overstock doesn’t own. Longer names that include keywords are also much better for SEO. Keyword-rich domains generate higher click-through rates. I, for one, would prefer higher click-throughs over a shorter name. More traffic hopefully leads to a higher conversion rate from surfer to customer.

While we have registered a few of the new domain extensions, the jury is still out on this one for me. Drop me a line and let me know what you think. Will all these new extensions lead to consumer confusion?

Choosing a domain name is a very important part in establishing your online presence. Making the right choice isn’t always completely obvious. As in the real world, location matters online as well. Online your location is your domain name instead of a plot of land.

Here is the complete list (as of this date) of the new domain extensions not including country extensions.

.academy, .aero, .agency, .asia, .bargains, .bike, .biz, .boutique, .builders, .cab, .camera, .camp, .careers, .center, .cheap, .clothing, .club, .codes, .coffee, .com, .company, .computer, .condos, .construction, .contractors, .cool, .coop, .cruises, .diamonds, .directory, .domains, .education, .email, .enterprises, .equipment, .estate, .expert, .exposed, .farm, .flights, .florist, .foundation, .gallery, .glass, .graphics, .guru, .holdings, .holiday, .house, .info, .institute, .international, .jobs, .kitchen, .land, .lighting, .limo, .maison, .management, .marketing, .menu, .mobi, .name, .net, .org, .photography, .photos, .plumbing, .pro, .properties, .recipes, .rentals, .repair, .sexy, .shoes, .singles, .solar, .solutions, .support, .systems, .tattoo, .technology, .tel, .tienda, .tips, .today, .training, .uno, .vacations, ventures, .viajes, .villas, .voyage, .works, .xxx, .zone
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