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Your site is up and running and now is the time, and then weekly, to check your ranking on an organic search and make SEO adjustments. Here are three items to review each week.

Meta Description

Your meta description shows up under your page title in a search return. Make it specific to each page. Be clear and concise. Make it easy to read. Make it memorable. Focus on the content of each page. Tell the searcher what is on the page s/he is about to click on.

Within your SiteCM Manager you have complete control of what is in your meta description. If the content on the page changes review your meta description to make sure it still reflects what is on the page.

Your well worded, compelling meta description has the power to raise your click- through rate. When people read it, it should be interesting enough that if you have what they are looking for they will click to your site.

Use well researched, targeted keywords. They should be relevant and specific to each individual page. List benefits. Create a sense of urgency. Show value. Appeal to emotion.

Your meta description is a 275 character ad for each page on your web site. It is a first impression.

Writing Content

Research has shown that in-depth content and more of it is better. This doesn’t mean that you need to ramble on about where you are located with lengthy driving directions. What is does mean is that in-depth content related to your product or service is Google Gold.

Think of writing a blog based on your area of expertise. Google recognizes in depth content as more relevant than shorter posts that just touch on high points. A well-researched post that uses relevant keywords and keeps on topic is something Google looks for.

Break up your posts with images, graphics, and videos. Use relevant headings and subheadings, add a numbered or bulleted list. This makes the page visually interesting and keeps the readers’ attention.

Internal Links

Help your audience explore your site by using links to further pages within your site. Just as relevant images accentuate a topic on a page so do relevant links. Like moving customers around your bricks and mortar store let them explore further. Gently guide them with internal links. Google will follow your links and index all the pages on your site.

Always think about your customer when writing content. Google doesn’t care about you and I that own web sites. They care about you and I when we search. Make it easy for your customers to find you. I know when I’m looking for a specific item or specific information I want to go directly to where I can find it. And that is what Google wants from a site.

Optimizing your web site for search engines can sound daunting. But when you realize that Google is interested in the person looking for something put yourself in the potential customer’s place and write your content with them in mind.

  • Am I writing too much? Too little?
  • Is it easy to read on the page?
  • Did I include relevant images?
  • Did I include lists?
  • Did I include internal links?
  • Is my content peppered with keywords?
  • Is each page focused on a specific subject?
  • Am I updating my site regularly?

Keep these in mind, update regularly and your site will be an easy to read resource. If you can't find the time and need a hand to optimize your site we have a plan that will fit your budget.

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