LL Renaissance Insurance Brokerage approached ideaLEVER not just to create a website, but a brand as unique as their business. Made up of some of the most experienced industry veterans, LL Renaissance was a new company with old roots. In the Canadian market, LL Renaissance's leadership team saw an opportunity to bring back old-fashioned service to a go-go world. ideaLEVER fashioned a set of brand standards that served as the foundation for the business, its logo, identity and website. With the fundamental building blocks of a Brand Position, Vision and Mission Statements created, the ideaLEVER design team launched into the goal of fashioning a powerful identity package that framed the breadth of LL Renaisance's business ambitions while reflecting its venerable values. The stunning result was compelling logo married to a classic typeface that gave the feeling of a generations-old company instead of a one at its birth. This emotional geography – central to the launch and positioning of LL Renaissance – was infused throughout the identity and website design. At the root of ideaLEVER's success and longevity is our collaborative approach. We view the companies we work with not as customers, but as partners we serve in an ongoing process to increase their business. As such, ideaLEVER's products and services were created to liberate our partners from dealing with the minutiae of web development (hosting, support, upgrades) and focus on growing their companies.