Free Consultation: +1 (888) 374 0906
If you don’t know what we just said, then we’re glad you found this page. If you have been promised the front page of Google, and a 200% return on your investment, then we’re really glad you found this page.
Search engine optimization (SEO) is the process of improving the visibility of a website or page in a search engine's organic search results. SEO works to optimize your website and it’s content in relation to how search engines work. This includes what your customers and prospects search for, the actual search terms or keywords typed into search engines, and how the context of how these are presented on your website.
In the past SEO techniques relied on a keyword analysis of your website, your competition, and what consumers are typing into search engines. You were then handed a list of keywords, and told to put those exact words or phrases on relevant pages in the meta tags, page titles, headings, and repeated x number of times in the content. Oh, and also get as many sites as you can to link to you. This lead to a very mechanical process that allowed people to “beat the system”. Abuse of that system are the black hat techniques, and are the basis of what companies are using for those too good to be true promises. You may see short term gain, but you will definitely get long term pain.
We design websites with white hat SEO techniques in mind and our Content Management System provides you with all of the tools you need to master these, but sometimes you need a little more help to make sense of it all and get a plan in place.
White hat SEO strategy still starts with a keyword analysis of your website and competitors, but instead of a producing a list that just need to be inserted into your website by brute-force, we use this information to develop a plan to help you use the keywords-related content for your online presence.
Your plan will look strangely similar to building a real-life business plan. After all, they call it organic for a reason.
Meta descriptions, title & image tags, headings, fast load time, and well implemented, easy to navigate site. These items are what search engines and your audience see first. In fact many of these items let you dictate exactly how your pages appear in search results. Implementing and optimizing these items correctly is your best chance of making a great first impression. You may have the best content ever, but just like in real life, you need to make sure they stick around read it.
What used to be the final step of an SEO analysis, is now just the beginning. The one things that hasn’t changed, is you still need to know what is bringing visitors to your site, and what could be bringing them to your site. What’s changed is the depth of the analysis, and how it’s implemented.
Content is King, but context is kingdom! Cliches aside, this common SEO adage is more relevant today than ever. Your content needs to keyword-relevant, but more importantly it needs to be unique and valuable to your audience. It also needs to be regularly updated. This is the heart of your SEO strategy.
Now go out and network, trade business cards, just be selective on who you network with. Backlinks are still important to organic ranking, but abuse can make it go quickly from white hat to black hat. Quality is key. And don’t worry, we’ve already identified some qualified backlink opportunities for you during the keyword analysis.
Organic rankings can change daily, so SEO strategy is not a one time implementation. With more and more search algorithms becoming real-time to meet audiences ever-changing needs, your organic ranking can change dramatically overnight. We can provide monitoring and updates, as well as training and tools to bring it in-house.
We design web sites with search engine optimization in mind and our CMS provides you with all of the tools you need to master search engine optimization but sometimes you need a little more help to make sense of it all. We have developed a number of SEO programs to help.
Get started on your SEO project