North Vancouver's Upward Construction & Renovation had been nominated for many awards recognizing their outstanding work in luxury renovations and building. Their old website was dated and they needed a fresh look. It was clear after our initial meeting with Upward Construction that they were not your average contractor. Their market was buidling luxury homes and sophisticated renovations in Vancouver's exclusive North Shore neighbourhoods. Their new website had to reflect their upscale branding without sacrificing ease of navigation. Upward Construction was clear in the design direction they wanted: large, gorgeous images that showcased their superior craftsmanship to stunning effect. The challenge was to nest these images in a design that would also perform well in organic search. Our creative solution was to give the website a full page background that scales to any screen size, creating the illusion that their photos occupied the entire page. Then by using intuitive "jump down" buttons, their strategically optimized content would still be accessible "below the fold." Shortly after launch, we were nominated for Best Corporate Website at the 2013 Canadian Georgie Awards.