The Hult Center needed a website to match its world class appeal to cater to it's Venue Promotors, Weddings, and multiple shows. ideaLEVER Solutions supplied a website that is incredibly easy to use for it's large senior user base, as well as search for tickets for their multitude of performances. Planning the organization structure for all the content was key in the success of the website. ideaLEVER used a wireframing approach to the website before beginning to apply the esthetic appeal. Planning the sites structure in it's more basic form helped identify the focus of all content to make it easier for the user to find and extract what they needed, then act on it. Organizing a Huge Navigation Structure We stepped in to make the Hult Center simple, while still maintaining their vast amount of information, saving this client hours of duplicated work with Link-To-Pages so pages can be found under multiple menus, but their content only has to be created and updated once. Designing for R.O.I Our approach to designing website always starts with asking the right questions. "What is the purpose of your website?!". For Hult Center, it was to engage audience members with social media, promote the Venue spaces and make it easier for users to inquire about venue bookings for weddings, performances, and more.