Web Analytics

Do you understand the behaviour or your site's visitors?

What importance do YOU place on good information? If you're like most business people, you want a measure of return on your efforts. Web Analytics does that. It gives you insight into your customer's behaviour - where they are going, what interests them, why they're contacting you, or more importantly not. Armed with this knowledge, you can make changes to your website that affect performance.

Used in conjuntion with a CMS(Content Management System) like SiteCM or an ecommerce platform like CommerceCM, you'll be able to make rapid changes to your content, navigation, images or merchandise and improve the performance of your website. Without capturing this site intelligence, any decision you make about your online marketing or website is uninformed - worst case, you're wasting budget.

If you are marketing your business online – using web analytics isn’t just a good idea, it’s vital.

Do these programs sound familiar?

If they do, you require web analytics:

• Offline advertising
• PPC Campaigns (Google Adsense/Overture)
• Paid Directory Listings
• Banner Campaigns
• Paid Search Engine Listings (Yahoo, Altavista et al.)
• Directory Listings - Paid and Unpaid
• Link Campaigns
• Affiliate Campaigns

To learn more about the key indicators that drive online performance, contact ideaLEVER today