Design Services

SiteCM web content management and CommerceCM eCommerce management can be implemented using your designer, a reseller, or our internal design team.  We recognize the value of your established design relationships and the knowledge that an established design relationship brings to the success of your web site.  We have the resources, tools, and experience to provide design support for your designer if it is required.

Your web site is your store, your floor staff, your cashier, your customer service desk, your parking lot, your advertising, and your brand.  Coming up with a workable design for your site is a process that requires your time, and ours.  It is the goal of the designer to apply their expertise in web design, to your understanding of your products and services.  Your web site should support and enhance your brand in the Internet.  The quality of your site creates expectations of the quality of your products, your service, and your reputation.  A positive user experience, whether it was a successful purchase, or window-shopping, creates a lasting impression.  Our goal is to design a site that is easy for you to manage and your customers to use.

Our designers realize that the purpose of your site it to increase your bottom line.  Your site needs to engage the visitor and convince them

to do business with you, not your competition.  We have been helping clients increase their bottom line since 1995 and know what works and what doesn't.  We can work with your marketing and design team to build a site that sells! 

Successful eCommerce design is more complex than designing a corporate brochure.  It is a combination of information presentation, store layout, and product display.  Most retailers redesign their stores constantly and never think about the expense.  New products are moved to the front of the store, sale items displayed at the end of aisles, and high margin products at eye level.  CommerceCM eCommerce Manager provides your site with the same functionality.  Your site must be designed to increase the visibility of your products and entice people to act on the desire to purchase without detracting from the overall environment of your site.  A positive user experience, whether it was a successful purchase, or window-shopping, creates a lasting impression.  Our goal is to design a site that is easy for you to manage and your customers to use.

An effective design will reduce your ongoing costs associated with adding products, grouping related products, creating promotions, and sales.

Your design may also affect your programming budget.  A small change in layout can have a dramatic impact on how your site gets built.  Many features must be accommodated in the technical development of the site so that the products can be shown in groupings that make sense and routine tasks can be automated.  An effective design will reduce your ongoing costs associated with adding products, grouping related products, creating promotions, and sales.  The beauty of an elegantly designed and programmed store is that managing and selling your products is simple.

For many people, a web site is a vague collection of images and functions.  While working with your designers you will refine your goals and think of many features that you would like to have on your site.  That is why you are involved in the process.  You know your products, how you sell them, and how your customers shop.  You will realize things about your business and customers that you have never given conscious thought to.