Referral and Conversion Tracking

 CommerceCM includes a powerful Referral and Conversion tracking system to help you maximize the effectiveness of your online marketing efforts and Pay-Per-Click Campaigns. CommerceCM provides many detailed reports and lots of data that can be mined, analyzed and acted upon.

Google and Yahoo! Search Marketing can provide you with basic information on the number of impressions for your search terms, and the number of people actually clicking on those ads. In 2004 they even began to tell you how many of those people converted to actual sales. This is great information but is incomplete. Neither site can tell you the sales values of those conversions by currency and which items were sold. Additionally, they only report on their data, so you have to check two reports.  Even then, most of your other programs have no data available.

CommerceCM gives you one view into all your online programs with our Referrer Tracking: Yahoo!, Google, Froogle, Shopping.com and even that banner you run on your brother’s web site!

(above) A report showing clicks, conversions and items sold for PPC Terms

(above) a details report showing sales/items sold by currency.  From here you can click to view order details.