CommerceCM^TM: Management Reporting Features

You need to know where your sales are coming from, what is motivating shoppers to become buyers and what products and offers are the most enticing. Increasing your browse-to-buy ratio by even 1% per month can put thousands of extra dollars on your bottom line at the end of the year. 

CommerceCM^TM has the tools you need to make your site more enticing and track what works so you can do more of it!

Site Ad Manager

Reports show you which individual panels are clicked the most helping you determine what the most effective offer or ad design is.  Is it the 25% off sale or the free gift that gets the most clicks?  Is it the nice product photo or the bright red sale sign?  Learn what motivates your customers and drive up your sales today!  You can also track ad response through to sales that are generated.  Learn more about the CommerceCM Ad Manager.

Referer Tracking

Tired of spending money on online advertising with no way to measure success?  You aren't alone!  Now you can assign each directory listing, Pay for Performance keyword, or banner ad, a unique id and track the sales it generates on your site.  Many listing services will tell you how many clicks your ad got, but now you know how many of those clicks turned into sales.  Combined with web log reports you can find out if the program is generating sales greater than your traditional conversion ration, or worse.  You can cancel the programs that are not working and try to find more opportunities similar to the ones that are working.

Even within your site, Referer tracking can be used to track sales that come from your own ad manager! You can measure the success of your internal offers, not just at getting interest and clicks, but in getting actual sales.  What generates sales from your visitors?  the offer?  the ad size? the position?

Customer and Order Data

You can search and sort your customer data in hundreds of different ways for whatever reasons you have.  Search for everyone who might have bought a faulty product by querying on SKU and a date range.  Search your customer data based on any data you have collected including name, age, state or province, country, postal code or their last login.   It doesn't stop there! For serious store managers, you can download all of your customer data with the click of a button.  Find out who is buying from where and how often.  Find your best customers either by size of order or frequency, your best regions.  load the data into your contact management system for sending cards at Christmas, or into another reporting tool for further analysis.

Make the right choice for your future.  Choose CommerceCM^TM today!