Thompson Community Services (TCS) is a British Columbia company that supports individuals with developmental disabilities and their families across the province. By delivering a unique package of services, TCS has been able to grow beyond their base in Kamloops as an increasing number of families have requested their help from Prince Rupert in the north of the province to Richmond in the south. TCS originally engaged ideaLEVER to help upgrade their website to reflect this increased presence. Through a series of conversations, it became clear to the TCS leadership that they would benefit from more clarity in their brand position. From there, it was logical for them to engage the talented ideaLEVER design team to update their identity and core marketing collateral.