While a responsive redesign had been discussed for several years it had never managed to reach the top of the priorities list for this growing children’s outdoor gear company. With new, innovative, 100% recyclable products for 2016, a dramatic increase in mobile users, and a deal with one of Canada's largest sporting goods retailers, Stonz realized that a new design could not be put off any longer. The existing site had last been refreshed about 5 years ago. Since then it had evolved to sell products in English & German using four currencies thanks to the capabilities of their eCommerce platform, CommerceCM. Stonz was happy with their branding and the colours used on their site which matched packages, labels, and existing POP materials. Time was short and there was no time to make drastic changes to photography or other assets prior to the release of new products in August. With 3 short months, our goal for the redesign was to provide a mobile responsive design that showcased the benefits of well designed, great looking, and functional outdoor childrens wear with better use of existing photos. We also wanted to engage their customers with more user generated content and improve their store locator.