Wiegele is the name in heli-skiing. When Warren Miller wants to showcase talent in his films, he brings them to Mike Wiegele's place. The problem was their current website was not showcasing their position in the market and was not living up to expectations for new customer acquisition. Our challenge was to identify what content visitors needed to find out to turn them into customers. With more than 50% of their visitors coming from mobile phones, Wiegele needed a more consistent and engaging site that served a single set of content for all visitors no matter what their medium. We also needed to make the site flexible enough for all 3 of their supported languages.