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Introduction to PCI Compliance

I found myself explaining PCI Compliance again the other day and thought I would save time and just blog my response so I have it for next time.  Keep in mind this is a layman's view of PCI and while I do spend 90% of my day dealing with eCommerce merchants and their web sites, I am not, nor have I ever been a PCI Professional. PCI stands for "Payment Card Industry" and it is an international standard.  It is not a legislative requirement that I am aware of but it does align with legislation on...

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Building Trust = Increasing Conversion

This is a continuation of my post last month on required content and carries on the theme of building trust with your shoppers.  Increased trust means increased sales.  Building trust isn't something that The Gap or Amazon need to worry about, but for the rest of us, we have to work hard to convince people that have never heard of us to spend their hard earned money on our great products. Basic details like a toll free number, an address, and a return policy all help, but more and more sites...

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