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shopping-portals

Shopping Portals

One of our merchants was considering using a PPC shopping portal but was not sure what to expect or how to measure the results. Shopping portals allow shoppers to search for specific products and return listings from multiple merchants including product images & pricing.  Shoppers can compare prices and if they click through to your store, you pay a variable fee.  Some use a bidding model like Google Ad Words, others charge by product category, others by the price of your products.  Some of...

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