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mobile-ecommerce

Do I Really Need a Mobile eCommerce Site?

I hear this question a lot from all sorts of merchants and my response is an emphatic YES! Mobile is part of a good omni-channel strategy and the impact can't be measured in actual transactions alone.   Showrooming is a new reality and isn't going away.  It is going to have a huge impact on holiday sales this year and the winners will be the merchants who already have a good mobile strategy in place.  Can customers easily browse your site to check your prices?  Can they see your inventory and...

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Mobile eCommerce site VS Apps

I was talking with a prospect the other day and working on their plans for 2013.  Naturally mobile is at the top of their agenda.  The big question they had is what should we do? Mobile App or Mobile eCommerce? The clear answer for me is: Mobile eCommerce Site Not being an App developer, you might think my answer is self serving however hear me out.  First, I am talking about a solution for a small to medium retailer with under 20 locations.  Apps are expensive, the market is fragmented, and...

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