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mobile-commerce

Do I Really Need a Mobile eCommerce Site?

I hear this question a lot from all sorts of merchants and my response is an emphatic YES! Mobile is part of a good omni-channel strategy and the impact can't be measured in actual transactions alone.   Showrooming is a new reality and isn't going away.  It is going to have a huge impact on holiday sales this year and the winners will be the merchants who already have a good mobile strategy in place.  Can customers easily browse your site to check your prices?  Can they see your inventory and...

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Are You Ready for the Mobile eCommerce Shift?

Retailers can take heart that they are not alone when it comes to adapting to the explosion of mobile eCommerce.  Google announced it's quarterly results this week and missed analyst expectations, resulting in a sharp drop in their stock price.  Much of the slump is being blamed on the rapidly changing market as more people are switching to mobile devices and smartphones for their web browsing.  The same thing is happening at Facebook, and both Microsoft and chip vendors have seen revenue...

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