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Can vs. Should. 4 Important Questions

Clients ask us all the time if we CAN do something.  I am proud and confident of our skills so my usual response is "Yes!  Our only limits are your imagination and your budget.  And we have yet to meet a client without a great imagination". The next step though is working out if we really SHOULD be doing what the client asks.  We start with four questions to make sure we both understand the request. 1) Why do you want us to do it?   Knowing the reason behind your request helps us determine if...

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