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Clicks Are Just the Beginning

If you are wondering about the benefits of all of the social media posts, and PPC ads you have been running, you will be interested in the report released this week by market research company Mintel . While the headline is that they forecast ad spending in Social Media will surpass $11 billion by 2017, it was the other data that I found more interesting and concrete: 40% of Social Media users were influenced by social when making purchasing decisions. the 18-34 cohort (Millenials/Gen Y)...

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