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Abandoned Cart Recapture in CommerceCM

One of our recent updates to CommereCM is our Message Centre.  This is probably one of the most powerful enhancements we have launched in a long time.  Message Centre lets merchants manage messages that are sent to shoppers based on specific user actions .  Message Centre consolidates our order status updates, gift registry messages, gift certificates, order confirmations, and other marketing messages so that they are easier to update, and it adds a bunch of new email marketing automation...

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Tables, email clients and images....oh boy.

Any designer who has ever sent their beautifully marked up newsletter to a variety of email clients knows the pain that is email marketing.  Things just don't display quite the same in Gmail and Outlook as they do in a browser window. The industry rule of thumb is to go back to the 90s in terms of your code which means markup should be in tables and inline css. But that doesn't mean that your newsletter has to look like it came out of the 90s. With a few key tips and tricks you can code...

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eMail Marketing Frequency

Many retailers and web site owners struggle with creating and sending newsletters on a regular basis.  I know I do.  My monthly newsletters about CommerceCM go out a few days before the end of the month when the panic sets it.  That hasn't changed since highschool.  Recent numbers from the Retail Email Blog though tell me that I have a loooong way to go before I am keeping up with the eMail Jones's.  Top eMail marketers are sending their customers almost 3 emails a week.   Wow! I am not...

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