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CommerceCM Update: New Message Centre Trigger

Our most recent build includes a handy new trigger for sending a message or series of messages to new site registrants.

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CommerceCM Update: Site Ads are Back!

The new release of CommerceCM sees a significant upgrade to our popular Ad Manager including the ability to target ads by currency.

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December Retail Sales Down, eCommerce Up

2016 ended with a slump in retail sales in Canada but online sales continue to grow in real dollars as well as percentage of overall retail sales

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Competing Online in the Amazon Era

The majority of online shopping starts at Amazon and stays at Amazon. What can a small or midsized retailer to to compete? Keep their head and follow these 7 tips.

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5 Tips for a Successful Ecommerce Integration

If you want to scale your eCommerce beyond a few dozen orders a day, you will need an integrated solution that reduces your site management and order fulfillment times. Greater efficiency means greater profits. It is all within your reach with these 5 simple rules.

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Do you have what it takes?

In Formula One racing, you don't show up at the start line with a fancy car and no gas in the tank.  When I meet with e-commerce prospects I ask three key questions 1) How many unique visitors do you get in an average month? 2) What is your average sale (or what do you anticipate)? 3) What is your sales goal on a yearly basis? Then I crunch the numbers to do a reality check. I assume a conversion ratio of 2% to determine how many sales they can expect to have with current traffic. Why 2%?...

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Staples Closing Stores as B2B Sales Move Online

Big box stalwart Staples announced today that they are closing 140 stores in the US & Canada as they focus on online sales and adjust their product mix as sales of traditional items fall.  This comes on the heels of venerable Canadian office supply company Grand & Toy closing all of their retail locations earlier this year to focus on online and traditional mail order. The shrinking of Staples can be looked at as part of the general decline of big box retailers when faced with low...

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Improving eCommerce Performance

One of the things we really work on is making sure that CommerceCM is as fast as possible so I was excited to download a new State of the Union report from Radware about eCommerce Page Speed & Web Performance and learn how our customers compare. This report looks at the top 100 eCommerce sites and how they perform.  While we don't have any Top 100 customers (yet) I was very pleased to see that we kick some serious butt compared to many of these much larger operations!  While the target...

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E-Commerce in Canada Infographic

I actually spent Canada on a bicycle enjoying the beauty this great country has to offer and I am grateful to the kind folks at search optimization company Nextopia for producing this great infographic and saving me the time!      

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Mobile Conversion Benchmarks

Our merchants frequently ask us how they are doing compared to others so I was happy to find this infographic today from the good folks at that run the eTail conferences.   It is based on a survey of 210 online retailers across a wide range of industries. My only complaint about the data is that 59% of the survey respondents were < $50 Million in online sales which is a heck of a big range!  We know from experience that there is a huge difference between what is possible for...

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