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Avoiding the race to the bottom

The problem with competing on price is that only one company ever has the lowest price.  You can cut and cut and cut your prices but in the end you are playing chicken with your competition.  One of you will blink and the other will be left with incredibly thin margins and only one point of differentiation. The challenge with eCommerce though is that the Internet is a price shoppers dream.  Price comparison sites and smartphones give rise to showrooming so what is a retailer to do? I met with...

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