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The Power of LinkedIn

When was the last time you posted anything to LinkedIn? My recent simple profile update set off an unexpected ripple effect and convinced me that for B2B networking, I need to pay more attention to LinkedIn.

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Understanding the Value of Web Marketing: Attribution

Google Analytics has a great report that will help you determine the true value of your investment if you know where to find it and how it works.

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Shopping Portals

One of our merchants was considering using a PPC shopping portal but was not sure what to expect or how to measure the results. Shopping portals allow shoppers to search for specific products and return listings from multiple merchants including product images & pricing.  Shoppers can compare prices and if they click through to your store, you pay a variable fee.  Some use a bidding model like Google Ad Words, others charge by product category, others by the price of your products.  Some of...

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eCommerce that works the way you want it to.

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