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Shopping Portals

One of our merchants was considering using a PPC shopping portal but was not sure what to expect or how to measure the results. Shopping portals allow shoppers to search for specific products and return listings from multiple merchants including product images & pricing.  Shoppers can compare prices and if they click through to your store, you pay a variable fee.  Some use a bidding model like Google Ad Words, others charge by product category, others by the price of your products.  Some of...

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Building Trust = Increasing Conversion

This is a continuation of my post last month on required content and carries on the theme of building trust with your shoppers.  Increased trust means increased sales.  Building trust isn't something that The Gap or Amazon need to worry about, but for the rest of us, we have to work hard to convince people that have never heard of us to spend their hard earned money on our great products. Basic details like a toll free number, an address, and a return policy all help, but more and more sites...

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