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All Pages are Landing Pages

There is a lot of discussion about “landing pages” in the web design and marketing community.  A landing page is the first page your customer lands on when they come to your site.  Most of the effort is put into landing pages for PPC ads as site owners try to maximize conversions or revenue per visitor (RPV) for every visitor they buy from their PPC channels. Landing page optimization has become a science and there has been extensive testing on how to squeeze the last...

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