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eCommerce

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5 Tips for a Successful Ecommerce Integration

If you want to scale your eCommerce beyond a few dozen orders a day, you will need an integrated solution that reduces your site management and order fulfillment times. Greater efficiency means greater profits. It is all within your reach with these 5 simple rules.

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Understanding the Value of Web Marketing: Attribution

Google Analytics has a great report that will help you determine the true value of your investment if you know where to find it and how it works.

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Was AirMiles Too Clever?

Personalization is a common enough eCommerce technique but it has come back to haunt AirMiles when collectors discovered that their personalization appears to have been used to deceive collectors. Is it false advertising?

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5 Holiday Shipping Tips

My wife has pointed out more than once that despite my protestations on Christmas morning, it is not the merchants fault if a gift arrives late, it is my fault for waiting too long to order. If your last shipping day for Christmas is a day earlier than your competitor then he will get the order.  Sure it might not get to the customer on time, but the fact remains that the lost sales add up.  Merchants have to rely on shipping departments and shipping companies who are struggling with volume and...

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The Importance of Investigation

One thing we learned early on is not to assume we understood the clients issue the first time. What might seem like a simple problem with a simple solution could have far reaching impacts.

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e-Commerce Growth: Thinking Beyond Borders

I am proud to be Canadian but when it comes to being a Canadian entrepreneur, I realised a long time ago that the key to real growth was looking beyond our borders.  We launched our first multi-currency eCommerce site in 1999 and our first multi-lingual ecommerce site in 2005 and international eCommerce has been a major focus of our business for more than a decade. Depending on whose statistics you use, the Canadian B2C eCommerce market is about $28 Billion dollars.  That is nothing...

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Need to Accept Visa Debit Cards Online?

A long time client of ours noticed an increase in incomplete transactions in her Moneris gateway recently.  When she followed up with them she discovered that the issue was related to Visa Debit cards. In a card not-present environment (i.e. e-commerce), a Visa Debit card acts as a VISA card however the Visa Debit card plan must be accepted as a payment type in conjunction with the Visa Credit card plan. If the card plan is not added, the transaction will be declined, citing an error of “CARD...

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CRTC Begins Issuing Spam Penalties in Canada

March saw the CRTC begin fining companies for breaching the requirements of the CASL legislation which took effect last year. The very first fine was levied against Compu-Finder of Quebec and was a whopping $1.1 million ( read the CRTC release here ).  Before you panic, you should know that Compu-Finder had been spamming Canadian's for years with complaints dating back to 2008 according to a report on CBC.ca . In the CRTC notice, they were cited for both sending email to people who had not...

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Do you have what it takes?

In Formula One racing, you don't show up at the start line with a fancy car and no gas in the tank.  When I meet with e-commerce prospects I ask three key questions 1) How many unique visitors do you get in an average month? 2) What is your average sale (or what do you anticipate)? 3) What is your sales goal on a yearly basis? Then I crunch the numbers to do a reality check. I assume a conversion ratio of 2% to determine how many sales they can expect to have with current traffic. Why 2%?...

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Begin at the End

Contrary to what you might have learned from The Sound of Music , when you are planning a new web site or a new feature for an existing site, you need to begin at the end by defining the GOAL and the WHY of what you are trying to accomplish.  What is the benefit for your customers and your organization? I was in a meeting the other day when this point was brought home again.  A client was considering adding some new functionality to their site and and changing the integration with their ERP...

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