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Web Marketing

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Where is your web traffic coming from?

You know what sort of traffic your web site is getting but do you know where that traffic is coming from? Google Analytics has the answers you need so you can track and measure your online marketing efforts.

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Looking Back - The Year in Search 2016

2016 the year in search

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Competing Online in the Amazon Era

The majority of online shopping starts at Amazon and stays at Amazon. What can a small or midsized retailer to to compete? Keep their head and follow these 7 tips.

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Is It Time For a Redesign?

If your web site is older than your mobile phone, then it is overdue for a redesign. There is no hard and fast rule when it comes to how often to go between web design updates so here are a few things you might want to consider.

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5 Things to do Before Redesigning Your Website

No matter how great your site design was when you launched it, there comes a time when you will need to consider a redesign. While this might send shivers of terror down your spine, getting a new web site design is a great opportunity to revisit your strategy and look at what your site is doing well, what it is doing poorly, and what you want it to do.

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It All Starts With Traffic

You aren't going to sell anything or get any leads if you don't have traffic coming to your web site. Check out Rob's Top 5 DIY Tips for growing your site traffic.

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Google RankBrain and Why SEO is Not Dead

I've avoided writing this type of post for years, as they're almost cliche among 'online marketers'. But after reading the announcements from Google at SMX today, and the reiteration that you can't do SEO for RankBrain, I sat down and starting writing. It's basically what I've been telling clients for the past year anyway. Why you can't optimize RankBrain for SEO. Google stated back in June that "you cannot optimize or do SEO for RankBrain." Myself, along with many other online...

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The Penguin is Coming!

It’s been 2 years since we last saw a Penguin update from Google, so why should you care about this one? Because it can potentially wipe your site from the search results.

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Back to School for your Web Site

Back to School isn't just for kids. Success means learning something new every day. We have always been big believers in helping our customers gain the knowledge they need to succeed so here are our top 4 ideas for going Back to (Web) School.

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Blogging as a SEO Strategy, Part 2: Content & Structure

A well run blog should be at the heart of most search engine optimization (SEO) content strategies ( see part 1 ). and a blog can place a big checkmark next to each of those items. Not to mention all the extra pages that are now available to be indexed for the Search Engine Result Pages (SERP). This in turn will help with increased organic visibility and website traffic. It also gives your otherwise static website a more human factor by using post authors, and providing a place for customer...

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