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Social Media

Social Media

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Where is your web traffic coming from?

You know what sort of traffic your web site is getting but do you know where that traffic is coming from? Google Analytics has the answers you need so you can track and measure your online marketing efforts.

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Looking Back - The Year in Search 2016

2016 the year in search

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The Power of LinkedIn

When was the last time you posted anything to LinkedIn? My recent simple profile update set off an unexpected ripple effect and convinced me that for B2B networking, I need to pay more attention to LinkedIn.

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Mayor’s Gala for the Arts

I would like to thank the academy… Seriously, I would like to thank those that nominated us for the Mayor’s Gala for the Arts Awards. This event recognizes and celebrates artists, musicians, performers and businesses that support the arts in the Thompson-Nicola Regional District. We are very excited to be nominated along with Accents Inns and GK Sound as a business that supports the arts. Having attended and performed in previous years (with the Beyond Brass Big Band) I look...

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Stay Vigilant - Don't get caught in a phishing net

A number of clients that have domains registered with us have recently received emails that are branded with Tucows our supplier of domain names. The emails include bogus "From" and "Reply-To"email addresses. If you have your domain registered with another registrar you may have received a similarly branded notification. These fraudulent emails claim that your domain has been suspended and directs you to click a link. DON’T DO IT! I got the email for one of our domains. It says...

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Google’s New Mobile Ranking Algorithm is Coming on April 21

  …and it’s going to have a big impact on sites that are not mobile friendly! “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” See the full post on Google’s Webmaster Blog . So, what this means...

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Generic Top Level Domains News (aka gTLD’s and domain extensions)

Thinking of expanding your web presence by adding another domain? In the early days of the Internet we were limited to .com, ,net, .ca and 3 or 4 more. Today there are over 250 gTLD’s to choose from! Here are the top ten domain extensions and the bottom ten registered in the past 2 weeks (source Tucows). The total number of registrations for that extension is listed beside each one. Top 10 .london - 7998 .club - 5234 .xyz - 4402 .link - 4033 .guru - 2434 .photography - 2348...

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Not Enough Hours in the Day to Do Everything

I did a presentation last week for the West Broadway BIA here in Vancouver, BC with 5 internet tips for brick and mortar retailers to help them grow their business.  One of the questions that came up, as it always does is, "where does the time come from?".  While this was raised specifically about social media, it pretty much applies to all of the more interactive marketing that seems to be a requirement of succeeding in the connected market place. I believe my response was...

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Clicks Are Just the Beginning

If you are wondering about the benefits of all of the social media posts, and PPC ads you have been running, you will be interested in the report released this week by market research company Mintel . While the headline is that they forecast ad spending in Social Media will surpass $11 billion by 2017, it was the other data that I found more interesting and concrete: 40% of Social Media users were influenced by social when making purchasing decisions. the 18-34 cohort (Millenials/Gen Y)...

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Hello? Is anyone paying attention?

"Hello... I've tried to call your support lines which told me that I'm not calling within business hours and the system hung up on me (I called at 2PM EST). I have also tried your "Online Assisted Support" and after filling in all of the information I received a web error that told me to try later... I filled in the form on Thursday of last week too with the same results... Are you having some technical difficulties or do you just not want to support your products?" That was the message a...

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