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Rob

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Where is your web traffic coming from?

You know what sort of traffic your web site is getting but do you know where that traffic is coming from? Google Analytics has the answers you need so you can track and measure your online marketing efforts.

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Branding & Logo Design

The City of Vancouver just unveiled their new logo which as led to a lot of discussion about its (lack of) inspiration and the price tag. While we will leave the design discussion up to others, it is a great time to discuss the cost and what goes into a logo design.

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December Retail Sales Down, eCommerce Up

2016 ended with a slump in retail sales in Canada but online sales continue to grow in real dollars as well as percentage of overall retail sales

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The Power of LinkedIn

When was the last time you posted anything to LinkedIn? My recent simple profile update set off an unexpected ripple effect and convinced me that for B2B networking, I need to pay more attention to LinkedIn.

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Competing Online in the Amazon Era

The majority of online shopping starts at Amazon and stays at Amazon. What can a small or midsized retailer to to compete? Keep their head and follow these 7 tips.

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What Does the Shoes.com Bankruptcy Mean for Online Retail?

Shoes.com & ShoeMe.ca cease operations and contemplate bankruptcy after a wild ride that saw rapid growth, awards, and lawsuits.

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SVG Animation

Working on an SVG animation takes more communication and direction than just creating a responsive web site. We worked on 5 versions over 2 weeks to go from a static image and 1 short line of instructions to create a complex pulse effect for a clients web site.

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Is It Time For a Redesign?

If your web site is older than your mobile phone, then it is overdue for a redesign. There is no hard and fast rule when it comes to how often to go between web design updates so here are a few things you might want to consider.

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5 Things to do Before Redesigning Your Website

No matter how great your site design was when you launched it, there comes a time when you will need to consider a redesign. While this might send shivers of terror down your spine, getting a new web site design is a great opportunity to revisit your strategy and look at what your site is doing well, what it is doing poorly, and what you want it to do.

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It All Starts With Traffic

You aren't going to sell anything or get any leads if you don't have traffic coming to your web site. Check out Rob's Top 5 DIY Tips for growing your site traffic.

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