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Graham

Google RankBrain and Why SEO is Not Dead

I've avoided writing this type of post for years, as they're almost cliche among 'online marketers'. But after reading the announcements from Google at SMX today, and the reiteration that you can't do SEO for RankBrain, I sat down and starting writing. It's basically what I've been telling clients for the past year anyway. Why you can't optimize RankBrain for SEO. Google stated back in June that "you cannot optimize or do SEO for RankBrain." Myself, along with many other online...

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The Penguin is Coming!

It’s been 2 years since we last saw a Penguin update from Google, so why should you care about this one? Because it can potentially wipe your site from the search results.

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Blogging as a SEO Strategy, Part 2: Content & Structure

A well run blog should be at the heart of most search engine optimization (SEO) content strategies ( see part 1 ). and a blog can place a big checkmark next to each of those items. Not to mention all the extra pages that are now available to be indexed for the Search Engine Result Pages (SERP). This in turn will help with increased organic visibility and website traffic. It also gives your otherwise static website a more human factor by using post authors, and providing a place for customer...

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Is Your Campaign Ready for Google Adwords' Expanded Text Ads?

At the end of July, 2016 Google unleashed the new Expanded Text Ads for everyone. Is your Adwords PPC campaign taking advantage of 47% more copy?

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Blogging as a SEO Strategy, Part 1: Why Blog?

Should my Business Website have a Blog? This is a question we get asked over and over again, and it has a very simple answer. Yes. However when asked why they think they should have a blog as part of their website, many businesses aren’t completely sure of their answer. “Because we heard it’s good for our website,” we commonly hear. Or, “Karen in HR said we need a blog for our social media promotion.” While both of these answer are technically correct, they...

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