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While lots of industry buzz has been generated by the Daily Deal sites, many merchants are overlooking a much easier (and cheaper) way to drive traffic: Coupons.

As the holidays approach, everyone is looking to save some money and coupon clipping is going mainstream.  Coupons are a major reason that shoppers follow brands on Facebook after all.  Another place shoppers look for deals is on sites like or

On both sites it is free for a merchant to post a coupon so there really is no reason not to give it a try.  Yes, some customers who are willing to pay full price might go out and get themselves a coupon deal, but many shoppers also start on the coupon sites.  It is an advertising expense that you only pay when you make a sale.

I recommend getting started by posting a time limited coupon and tracking the results both in coupon redemption and in click-throughs.  You should also be able to view the shoppers history to find out if it is being used by new or existing shoppers.
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Friday, October 26th, 2012 at 1:45PM
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