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Blogging as a SEO Strategy, Part 2: Content & Structure

A well run blog should be at the heart of most search engine optimization (SEO) content strategies ( see part 1 ). and a blog can place a big checkmark next to each of those items. Not to mention all the extra pages that are now available to be indexed for the Search Engine Result Pages (SERP). This in turn will help with increased organic visibility and website traffic. It also gives your otherwise static website a more human factor by using post authors, and providing a place for customer...

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Understanding the Value of Web Marketing: Attribution

Google Analytics has a great report that will help you determine the true value of your investment if you know where to find it and how it works.

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Is Your Campaign Ready for Google Adwords' Expanded Text Ads?

At the end of July, 2016 Google unleashed the new Expanded Text Ads for everyone. Is your Adwords PPC campaign taking advantage of 47% more copy?

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Was AirMiles Too Clever?

Personalization is a common enough eCommerce technique but it has come back to haunt AirMiles when collectors discovered that their personalization appears to have been used to deceive collectors. Is it false advertising?

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Celebrating Project X Theatre!

Supporting Project X Theatre and the Arts in Kamloops.

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Site Speed Tip: Compress Your Images

Compressing your images is one of the easiest ways to improve the download speed of your web site.

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Blogging as a SEO Strategy, Part 1: Why Blog?

Should my Business Website have a Blog? This is a question we get asked over and over again, and it has a very simple answer. Yes. However when asked why they think they should have a blog as part of their website, many businesses aren’t completely sure of their answer. “Because we heard it’s good for our website,” we commonly hear. Or, “Karen in HR said we need a blog for our social media promotion.” While both of these answer are technically correct, they...

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SiteCM Blog Component

SiteCM now includes an integrated Blog component that is easy to use, secure, and reliable.

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Fight spam with an SPF Record

An SPF record makes it harder for spammers to spoof your email addresses when phishing

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The Great Migration

I've long been of the opinion that CSS Frameworks are the new <table> tag because they take all the  content  and the  presentation  and mix them up, muddying the waters and hurting maintainability. My hope here is to explain why I  was right, and why I  am wrong. Some History Back in the old days of the web (the mid-90s) before CSS was a thing, web developers had to write all of their styles inline, the color of text, the size of the fonts,...

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