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Web Accessibility (part 1)

Good web accessibility makes sense when you consider that up to 20% of the population has some sort of disability.

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5 Tips for a Successful Ecommerce Integration

If you want to scale your eCommerce beyond a few dozen orders a day, you will need an integrated solution that reduces your site management and order fulfillment times. Greater efficiency means greater profits. It is all within your reach with these 5 simple rules.

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Google RankBrain and Why SEO is Not Dead

I've avoided writing this type of post for years, as they're almost cliche among 'online marketers'. But after reading the announcements from Google at SMX today, and the reiteration that you can't do SEO for RankBrain, I sat down and starting writing. It's basically what I've been telling clients for the past year anyway. Why you can't optimize RankBrain for SEO. Google stated back in June that "you cannot optimize or do SEO for RankBrain." Myself, along with many other online...

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The Penguin is Coming!

It’s been 2 years since we last saw a Penguin update from Google, so why should you care about this one? Because it can potentially wipe your site from the search results.

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Back to School for your Web Site

Back to School isn't just for kids. Success means learning something new every day. We have always been big believers in helping our customers gain the knowledge they need to succeed so here are our top 4 ideas for going Back to (Web) School.

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Blogging as a SEO Strategy, Part 2: Content & Structure

A well run blog should be at the heart of most search engine optimization (SEO) content strategies ( see part 1 ). and a blog can place a big checkmark next to each of those items. Not to mention all the extra pages that are now available to be indexed for the Search Engine Result Pages (SERP). This in turn will help with increased organic visibility and website traffic. It also gives your otherwise static website a more human factor by using post authors, and providing a place for customer...

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Understanding the Value of Web Marketing: Attribution

Google Analytics has a great report that will help you determine the true value of your investment if you know where to find it and how it works.

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Is Your Campaign Ready for Google Adwords' Expanded Text Ads?

At the end of July, 2016 Google unleashed the new Expanded Text Ads for everyone. Is your Adwords PPC campaign taking advantage of 47% more copy?

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Was AirMiles Too Clever?

Personalization is a common enough eCommerce technique but it has come back to haunt AirMiles when collectors discovered that their personalization appears to have been used to deceive collectors. Is it false advertising?

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Celebrating Project X Theatre!

Supporting Project X Theatre and the Arts in Kamloops.

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